SAN MATEO, Calif. – May 6, 2009 – Amitive, Inc, the pioneer of Community Supply Chain Management (C-SCM), today announced that the company has been named a finalist for the "Red Herring 100 North America" award, a prestigious list honoring the year's most promising private technology ventures in North America.

The Red Herring editorial team selected the most innovative companies from a pool of 1,200. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

"Companies that rely on outsourced manufacturing have created multi-enterprise, multi-national supply chain communities that demand a new breed of supply chain management," said Amar Singh, CEO of Amitive. "We are honored to be a finalist for the Red Herring 100 award, especially during this crucial time when new community supply chain management solutions like Amitive Unity are overtaking traditional SCM options, and cloud computing is freeing trading partners from the costs and constraints of traditional IT management. Amitive has replaced rigid, expensive SCM technology with a flexible, cost-effective approach by leveraging a cloud computing environment to synchronize business activity and create real-time collaboration across the entire supply chain."

This unique assessment of potential is complemented by a review of the company's actual track record and standing, which allows Red Herring to see past the "buzz" and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was especially difficult," said Alex Vieux, publisher and CEO of Red Herring. "There were so many great companies producing really innovative and amazing products that we had a difficult time narrowing it down to 200. Now we're faced with the arduous task of selecting the final 100. We know that this year's crop will grow into some amazing companies that are sure to go far."

For over 10 years, The Red Herring 100 North America award, open to private technology companies headquartered in North America, has been given to the top 100 tech companies based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecom, communications, security, Web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award. The CEOs of the 200 finalists are invited to present their winning strategies at the Red Herring Conference in San Diego, May 11-13, 2009, where the Red Herring Top 100 will be announced.

About Red Herring

Red Herring is a global media company uniting the world's best high technology innovators, venture investors, and business decision-makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation ecosystem, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit www.redherring.com.

About Amitive

Amitive is the pioneer of "Community Supply Chain Management" software, which provides companies that depend on outsourced manufacturing with on-demand, continuous synchronization of supply and demand across a global, multi-enterprise supply chain community. Unlike traditional SCM solutions which optimize against rigid manufacturing constraints, Amitive unifies business processes on a new "Cloud-enabled" Software as a Service (SaaS) platform, enabling supply chain professionals to collaborate with trading partners in real-time and gain end-to-end visibility across the entire trading community. Amitive helps customers to lower inventory and up-front capital requirements, manage business risk, boost product velocity, and enhance customer service levels. Visit www.amitive.com for more information.

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All products mentioned in the release are trademarks or registered trademarks of Amitive. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

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